video marketing for your business
If someone asks that It is worth and necessary to do video marketing? Then the answer will be Yes.
We all are familiar with the phrase that “a picture speaks a thousand words”. So, for me, if a picture speaks a thousand words then a video is more powerful. Because videos are nothing but the multiple pictures which strung together making it more engaging and powerful than a plain still image.
The human brain always processes visuals faster than text and people retain 80 % of what they see and only 20% what they read.
Initially, video advertising was considered as a “better to have” option for marketers. But as digital marketing started to grow and thrive business faster, a video has rapidly shifted into a must-have option for marketers.
You can provide more useful and effective information in a 1-minute video than text content which you can read in 1-minute. Video is not just fast, but it is also emotional and believable and videos get 1200% more shares than text and images combined.
Per week about 45% internet users spend more than an hour on YouTube or Facebook to watching videos and more than 60% internet user says they are more likely to share a brand video to their friends. So, having a video can definitely help your brand to go viral.
It is not just videos to get more shares, but they also boost other actions. Analytics by KISSmetrics found that a call-to-action with a video produces 380% more clicks than other different types of call-to-action options.
Take look at some of these eye-popping stats below:
- 6 Out of every 10 people rather watch online videos over television. (Stat courtesy of Google)
- By the year 2022, there will be almost a million minutes of video per second crossing the internet. that means 82% of all consumer web traffic will be video. (Stat courtesy of Cisco)
Social media posts with video have 48% more views. (Stat courtesy of HubSpot)
- Over 1 billion hours of YouTube content is consumed on the platform every single day. (Stat courtesy of Google)
- 78% of people watch some form of online video each week and 55% of people watch an online video every single day. (Stat courtesy of HubSpot)
- 75 million people visit Facebook’s video platform every day. (Stat courtesy of Adweek)
- 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Stat courtesy of Google)
These statistics show why video marketing is the king of digital marketing. Everyone knows video views are exploding and It can boost your conversion dramatically and improve the awareness of your brand which can offer you the new possibilities which you weren’t even considering.
