How Whats App Marketing is useful for Business

How Whats App Marketing is useful for Business

What’s App Marketing Services is one type of Digital marketing. What’s App Marketing is the fastest growing marketing among all other Digital marketing. According to Report, what’s App has almost 1.6 billion of user around the world and this is the best opportunity for marketing companies and agencies to catch them and turn them into their clients. Here you can target people according to Business Needs. you must have Database to send text, Images, Videos, and PDF.

Whats app marketing

Why what’s App is Important for Business?


What’s App Marketing is Promotional marketing; here you can send your Products information directly to their Mobile. Already many of your customers are using what’s app and 50 Billion messages are sent via what’s App in a day. This is a huge information exchange platform. Messages like what’s App outstanding engagement more than 97% of mobile Messages opened and read. This will lead your Click through Rate (CTR)


For Marketers, it’s challenging way to crack theme. No advertising, no media buying, and Selling. Agencies have to work hard to create clients interaction. What’s App allowing us to send Text, Image, Video, PDF, and Location.  Here we can Send Images such as GIF, jpg, png etc. what’s allowing us to share links where we can increase visitors to our websites and other profile links.


What’s App allow us to put profile pictures and Groups to exchange data.  Here marketers can put their logo to avoid spam. Because whenever you run the campaign some time people will receive the message that they don’t have in their contact list and it will appear them as unknown there are both the chances to either accept or decline. Make sure keep logo as profile picture so let them know this message is not spam. by creating groups you can send with sender id of your Brand.


What’s App has more than 70% of opening rate where many companies are using this platform to interact with their customers because this is quick and instant messaging services. With newly What’s App Subscribing services you can create your own database for promotional activities.

Few Simple Strategies To Generate More Traffic To Your Website

Few Simple Strategies To Generate More Traffic To Your Website

There are more than one billion websites on Internet Today. when you type any keyword in search you will get thousands of websites will appear. some websites will appear on first page some websites on second some are on third respectively. When any websites or blog have been started immediately search engines won’t index. search engines will take two or three months to index those websites and some website will more months to get index according to search engines techniques. But you can’t wait till that many months. You have many others way that you can make search engines will index your websites.

There are some simple tips and tricks that will help your websites or blog to get indexed.

1.Upload New Content
Content is A king, always remind fresh, relative and unique is fastly index by search engines. Search Engines especially Google will give more priority to Quality and Unique. while Writing content should be grammatical good, optimize your content with SEO technique. use Related Keywords etc.

2. Share on Social Media
Writing content only enough, you have to share on social media also important. from social media websites, you will get good traffic, reviews, and comments that will help to index faster to search engines. Add social media sharing links to your website or blog so people can easily share to their social media accounts.

3. Guest blogging and social Book Marking
Guest Blogging means writing blogs on other websites and links back to your websites. this very helps to find search engines to index your site. Posting on Social Book Marketing sites linking to your websites will helps more. there are some top social bookmarking websites.
Stumble upon

4.Paid for Website Traffic

You can get more traffic by paid this is an inorganic way to get the traffic. some search Engines will allow to paid marketing such as Google Adwords, Bing Ads. here you will list top on search engines until you run the paid campaigns. not only search engines also some of the social media websites also allow paid marketing such as Facebook marketing, Twitter Instagram etc. they will show your websites many more people and you will get the traffic.

10 Amazing Free Google Tools every Digital Marketer Need to use

10 Amazing Free Google Tools every Digital Marketer Need to use

Earlier Google was just search engine, in Fact nowadays offering too many tools that will help to all digital marketers, SEO experts, and other blogging people, this tools you can to make strategies, analyze and other major benefits. some of the tools will help to get index in search engines, some of the tools will help to analyze the website. below I am going discuss each and every tool in details.

Google Webmaster Tool
Google Analytical Tool
Google Ad Words
Google Trends
Google My Business
Google Alerts
Google Docs
Google Mail
Google Sheets
Google Calendar

How to Install Themes and Plugins in WordPress

How to Install Themes and Plugins in WordPress

WordPress is one of the finest content management systems (CMS)this is because of it is easy to use and easy to customize. one of the fourth websites is based on WordPress framework only. You can simply download and install the theme and make required settings. This is best for SEO and Blogging. there are many themes free and paid on WordPress to get the design. if you want more functionality just install the plugins. here no need of much technical knowledge, no need of much programming language etc. in Additionally if you have more requirements you need to have the knowledge of Server, Database creation and connection basic of coding etc.

in this article, you will know how to install themes and plugins in different ways:

Installing from WordPress Dashboard:
Installing the theme:

Upload WordPress theme
in this step, there are many ways to search the theme. in WordPress itself, you can search the theme. go to appearance then go to theme options click on Add new and search the theme and select it then. install then activate.

Installing the Plugin:

upload WordPress plugin
This is the simplest way, just Search the name of the plugin and click on Install it. Once the plugin is installed, you just need to activate for use.

Upload and install
Installing the theme:

add WordPress theme
you can download the themes from the 3rd party, there are many websites who will provide the theme free and paid basis. just download from there with a zip file and upload to WordPress.

Go to Appearance > Themes, click the button “Add New”.

Installing the plugin:

add WordPress plugin
you can download the plugin from the 3rd party, free and paid basis. just download from there with a zip file and upload to WordPress.

Go to Plugins > Add New, click the button “Upload Plugin”

Using FTP or Cpanel:

Sometimes you unable to Install the Plugin or theme from WordPress Dashboard, but you can install it through FTP access. For this, you need have login details of FTP or Cpanel. Download the theme or plugin from 3rd party provider then
Go to wp-content > plugins then upload the new plugin
Go to wp-content > themes then upload the new theme.
After this go to WordPress dashboard then activate from here

WP-CLI from Command Line:

For this, you need to have the technical knowledge and it is not that easy as above methods. you have to be careful while installing the plugin through this method. because here you will deal with directly with the server.

WP-CLI is a command line interface for WordPress, in which you can install the plugins, update and much more you can do without a web browser. just follow below steps.

curl -O
chmod +x wp-cli.phar
sudo mv wp-cli.phar /usr/local/bin/wp
Command to install a plugin:

wp plugin install
Command to install a theme

visit the Command Line here

Top Social Media Websites that will change your Business

Top Social Media Websites that will change your Business

Social media Web sites are an important resource for both small and big organizations that are seeking to advertise their brands on the Internet. These social media websites are easy to use and easy to manage. Here we can promote our services or products in both non-paid and paid advertising. different organization use for different purpose such as Brand awareness, increasing in sales, engaging with online customers, promotion of event etc.every website has their own specialization and different tools for promotions.

Let’s see some of Social Media Websites that will dominate your Business

Facebook: as every knows about Facebook since A decade Facebook is ruling the internet. over the Worldwide, this is biggest Social Media Network in terms of highest no.of users. there are almost 2.01 billion monthly active Facebook users in the month of June 2017 (Facebook MAUs) which is a 17% increase year over year. And here 1.15 billion mobile users, daily active users an increase of 23% every year. Day by day more people are connecting from all over with each other and with your business. there are predictions that almost 1 million small and medium type of companies using Facebook.

Twitter: Twitter is widely using for both individuals, personal and companies. May You thinking that restricting of your posts to 140 characters is no way to promote your Brand. but when you come to know twitter has 320 million active users per month. people are using 140 characters of content posting for Business promotion, event, Answering and questioning engaging with people especially celebrities, politicians etc. twitter also has paid Ad promotion for a different purpose.

LinkedIn: Founded on December 14, 2002, Linkedin is different than Facebook and Twitter. this social networking site is special for professional networking and connecting students, professionals, job seekers, and employers. more than 400 millions of people registered and offering in 24 languages. this is also both for individual accounts and for company pages. where you can engage with the targeted audience. local professionals and featuring enterprise.

Google+: Google+ has its own place among the popular social media sites on the internet. It is special for SEO worth that makes it a must use and most used tool for all types of small business. Google+ launched on 2011 by Google and it has more than 400 millions of users.

YouTube: YouTube is the largest and most popular video based social media website and Video Search engine. where you upload your videos, can edit and promote it. more than 1 Billion people are using. where you advertise your Brand and target your audience. this is most video search engine. here also you can advertise your brand in both non-paid and paid formats.

Instagram: Instagram launched on 2010 and it is fastest social networking website on the internet. this is mostly Image and Video based sharing networking website.instagram have free posting and paid to advertise. here we can create the accounts for different for individuals, personals, and Business. Instagram has almost 800 million users over the world. This application also helps in editing filters for both images and videos. this managed by Facebook.

Pinterest: Launched in March 2010, Pinterest is a general newbie in the social media world. This Application consists of boards, pins where companies can pin their content by uploading and direct from web site URL. Pinterest same as Instagram but it won’t allow videos. but it will allow posting GIF type images it has more than 100 million users in 2015 mostly women are using this application than men.

Tumblr: Tumblr is one of the widely used social networking platforms, but it’s completely different than other social media websites. also one of the most interesting network. This application allows various distinctive post formats such as quote posts, chat posts, video and photo posts as well as audio posts, Link post etc. this is like blog posting websites.

social media networking

There are more social media network that dominating the internet

  • Snapchat
  • Delicious
  • Vimeo
  • Flickr
  • Reddit
  • What’s App
  • Foursquare
Must know about Google  SEO Ranking Factors 2017

Must know about Google SEO Ranking Factors 2017

What are SEO Factors?

Search Engine Optimization (SEO) is a most important tool to get top position in search engines.there are some factors that will affect the SEO. SEO has mainly two parts.

  • On-page SEO
  • Off-page SEO


However always like Content is always king when its comes to SEO factor. Higher ranking content relates to content that handles an extensive range of its specific subject. Content should deliver genuine information to the customer and content should be and relevant to subject. in order to you can put the information in visual communications. content must be written in Good and Professional Language, that should have fewer grammar mistakes and better understandable manner.


Backlinks continue to be one of the most powerful ranking factors in Google’s search algorithm. The more no.of backlinks you have from multiple different high-Quality domains, more chances are to rank your website. Backlinks are treated as Vote. and which website have more votes that website will appear on top of SERP (search engine result page). SEO professionals have to pay attention to their backlinks pages and must aware of recent updates of Penguin 4.0.

Relevant Keyword and Planning:

A keyword is a most powerful tool for SEO, in earlier and now also it will play the vital role to ranking in search results. The more Relevance in keyword more better chances in results. You must write Unique and Relevant keyword to increase in search volume.


Mobile Friendliness:

Google is giving more importance to Mobile friendly website On November 4, 2016, announced mobile-first indexing. According to New Google algorithms, This is why a website’s compatibility with mobile now directly is affecting the search rankings. Today, with mobile utilization exceeding desktop usage, websites should give more prioritize to mobile versions to provide the much better user experience.

SEO Factors in 2017


Afer the mobile-first indexing technique Google, web page speed has become essential than ever before. Websites loading with slow page speed will give complicated for ranking search results. Google’s goal with new updates in Algorithms is to deliver good user experience.


In earlier, exact-match domains were successful enhancing organic search visibility. whereas not as quick and easy as before, domains name still have the power to impact on search results.

Google and Local Listing:

this is an important tool of Google’s ranking factor. with help of this tool, we can add our Business or websites to Google Business listing and can make appear on Google Map. Local Listing such as Yellow Pages will help you to list your Business in particular city or Region. where you to give a Good address, phone no etc.

Title, Meta, Alt  and Heading tag optimization:

a title tag is an eyepoint where Google first recognize a web page. A title will describe the type of web page or what actually this page is.

Meta tag also plays a similar role of title tag this is we will write with website source code where it will read by Google Algorithms.

with help of Alt tag, we can optimize images on the web page.

Heading tags Like H1, H3, H3 are most important tags for SEO, this will represent the type of content, what actually  this page is.

Language Markup:

Schema markup refers to code that you will add to your web pages that support search engines better understand the web pages. with Schema markup you can star-rating, the appearance of social media accounts on search result pages etc.

  • Logo
  • Full business name
  • Phone number
  • Location
  • Breadcrumbs
  • Site navigation
  • Social Media Accounts

XML and HTML Sitemaps:

in Google SEO Factors Sitemap plays a good role, A sitemap may have in HTML and XML format. HTML Format Sitemap will guide Users who visit the website. XML Sitemap guide search engines that how a website and web pages are organized and inter connected with each other.


Why Branding is important for Business?

Why Branding is important for Business?

Why is Branding Important for Business?

Code Light Solutions proudly providing branding Solutions from Small Business to a big organization. Even we provide branding to start up companies and make them brand.Code Light Solutions proudly providing branding Solutions from Small Business to a big organization. Even we provide branding to start up companies and make them brand.

Branding may be a should for each tiny, start-up, partnership, and corporation, and here are some reasons why is branding is vital to your Organization:

Combined: Branding is like your name, logo, online presence, product/services and charm of the plenty. create promoting skills consistently and therefore the content an equivalent across all channels. This brings a united and clear message to customers, future partnerships and their competitors.

Property: A whole is AN plus. What you gift to the general public may be a vast chunk of your business. the value is simply the maximum amount of revenue and sales. lots are at stake; finances, ability and time are on the road. disapproval can create the distinction between revenue/sales and debt/liquidation.

Sales: Speaking of sales, Branding can generate sales and income for your business. here you’ll create cash supported however the Branding promoting ways calculate. Customers are tempted to check you out, and your results can verify if you create additional sales.

Deliverance: disapproval may be a proclamation. You herewith state that you just can deliver on your guarantees and claims the corporate makes. Everything the corporate stands for ought to unfold throughout the organization too. Otherwise the corporate are disconnected and customers are confused and grow distant. If you’re not willing to form guarantees you cannot keep, do not state it on your whole.

Conception: disapproval provides firms an opportunity to let customers see the business for WHO we actually are. this can be the possibility, to be honest, and open regarding what this company represents. The look, feel and the message sent can separate you from the pack.

Inclination: individuals are additional hooked up to firms with a whole than firms that do not. Brands produce a bond full of sensible reminiscences and sensible times, and customers can always remember it. That association cannot be strategized; it simply happens.

Faithfulness: an honest disapproval can produce client loyalty. Loyal customers can still support you in sensible and dangerous times. they’re going to unfold a positive message to individuals they grasp. Their influence can introduce new individuals to your company.

Rely on: As customers get to grasp your business they’re going to begin to trust you. so as to make trust you want to offer customers a reason to check you out. The disapproval should be spot on because the initial customers can verify what number additional (or less) you’ll receive. Exceptional client service, expertise with the product/services and positive online communication on social networks can keep them coming for additional.

Extension: Branding will reach numerous individuals in numerous retailers. It reaches individuals people, offline, online, mobile and niche markets. Actually, it reaches the various product and services you presently sell and conceive to sell within the future.

Protection: Branding helps to protect you from competitors who need your success. while not it they’re going to don’t have any drawback creating copycats of what created you standard and claim it for themselves. they’ll carry an equivalent or similar product however they will not be able to take your vogue and originality away.

Website services for small companies and start-ups.

Website services for small companies and start-ups.

Code Light Solutions Offering both The Web and Mobile Application at affordable prices. we develop both The Web and Mobile Application as per Client Requirements.Code Light Solutions all kind of web Applications like Web Design, Web Development, e-commerce solutions, dynamic websites.

Most efficient Components for Digital Solutions

Most efficient Components for Digital Solutions

Most efficient Components for Digital Solutions

Understand your needs:

Strategy for Competitors:

Content Marketing:

Keyword Research and Planning:


Digital Printing:


Social Media:


Code Light Solutions is a complete digital solutions provider. Under Digital Solutions, we provide all kind of digital solutions like SEO( Search Engine Optimization), SEM( Search Engine Marketing), Social Media Services, Online Campaign management, Email Marketing etc.

Digital Marketing Strategies for Business

Digital Marketing Strategies for Business

A powerful digital marketing strategy can facilitate your business take the acceptable choices to form a corporation successful online. a technique or method can provide a framework that offers a logical sequence to follow to make the sure inclusion of all key activities of strategy development and implementation.

How to create digital marketing tactic for your business?

  • Set the Goals
  • Analyze the Market and Competitors
  • On-Page SEO
  • Keyword Research
  • Off page SEO
  • Google Web master tool
  • Google Analytical tool
  • Yahoo! Bing network
  • Social Media Account creation
  • Social Media Audience
  • Blogging
  • Submitting to Local Listing
  • Backlink Submission
  • Email marketing
  • SMS Marketing
  • What’s App Marketing
  • Paid Promotion of Facebook, Twitter, Instagram
  • Video creation and Promotion
  • Mobile marketing


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