How to Install Themes and Plugins in WordPress

How to Install Themes and Plugins in WordPress

WordPress is one of the finest content management systems (CMS)this is because of it is easy to use and easy to customize. one of the fourth websites is based on WordPress framework only. You can simply download and install the theme and make required settings. This is best for SEO and Blogging. there are many themes free and paid on WordPress to get the design. if you want more functionality just install the plugins. here no need of much technical knowledge, no need of much programming language etc. in Additionally if you have more requirements you need to have the knowledge of Server, Database creation and connection basic of coding etc.

in this article, you will know how to install themes and plugins in different ways:

Installing from WordPress Dashboard:
Installing the theme:

Upload WordPress theme
in this step, there are many ways to search the theme. in WordPress itself, you can search the theme. go to appearance then go to theme options click on Add new and search the theme and select it then. install then activate.

Installing the Plugin:

upload WordPress plugin
This is the simplest way, just Search the name of the plugin and click on Install it. Once the plugin is installed, you just need to activate for use.

Upload and install
Installing the theme:

add WordPress theme
you can download the themes from the 3rd party, there are many websites who will provide the theme free and paid basis. just download from there with a zip file and upload to WordPress.

Go to Appearance > Themes, click the button “Add New”.

Installing the plugin:

add WordPress plugin
you can download the plugin from the 3rd party, free and paid basis. just download from there with a zip file and upload to WordPress.

Go to Plugins > Add New, click the button “Upload Plugin”

Using FTP or Cpanel:

Sometimes you unable to Install the Plugin or theme from WordPress Dashboard, but you can install it through FTP access. For this, you need have login details of FTP or Cpanel. Download the theme or plugin from 3rd party provider then
Go to wp-content > plugins then upload the new plugin
Go to wp-content > themes then upload the new theme.
After this go to WordPress dashboard then activate from here

WP-CLI from Command Line:

For this, you need to have the technical knowledge and it is not that easy as above methods. you have to be careful while installing the plugin through this method. because here you will deal with directly with the server.

WP-CLI is a command line interface for WordPress, in which you can install the plugins, update and much more you can do without a web browser. just follow below steps.

curl -O https://raw.githubusercontent.com/wp-cli/builds/gh-pages/phar/wp-cli.phar
chmod +x wp-cli.phar
sudo mv wp-cli.phar /usr/local/bin/wp
Command to install a plugin:

wp plugin install
Command to install a theme

visit the Command Line here

Top Social Media Websites that will change your Business

Top Social Media Websites that will change your Business

Social media Web sites are an important resource for both small and big organizations that are seeking to advertise their brands on the Internet. These social media websites are easy to use and easy to manage. Here we can promote our services or products in both non-paid and paid advertising. different organization use for different purpose such as Brand awareness, increasing in sales, engaging with online customers, promotion of event etc.every website has their own specialization and different tools for promotions.

Let’s see some of Social Media Websites that will dominate your Business

Facebook: as every knows about Facebook since A decade Facebook is ruling the internet. over the Worldwide, this is biggest Social Media Network in terms of highest no.of users. there are almost 2.01 billion monthly active Facebook users in the month of June 2017 (Facebook MAUs) which is a 17% increase year over year. And here 1.15 billion mobile users, daily active users an increase of 23% every year. Day by day more people are connecting from all over with each other and with your business. there are predictions that almost 1 million small and medium type of companies using Facebook.

Twitter: Twitter is widely using for both individuals, personal and companies. May You thinking that restricting of your posts to 140 characters is no way to promote your Brand. but when you come to know twitter has 320 million active users per month. people are using 140 characters of content posting for Business promotion, event, Answering and questioning engaging with people especially celebrities, politicians etc. twitter also has paid Ad promotion for a different purpose.

LinkedIn: Founded on December 14, 2002, Linkedin is different than Facebook and Twitter. this social networking site is special for professional networking and connecting students, professionals, job seekers, and employers. more than 400 millions of people registered and offering in 24 languages. this is also both for individual accounts and for company pages. where you can engage with the targeted audience. local professionals and featuring enterprise.

Google+: Google+ has its own place among the popular social media sites on the internet. It is special for SEO worth that makes it a must use and most used tool for all types of small business. Google+ launched on 2011 by Google and it has more than 400 millions of users.

YouTube: YouTube is the largest and most popular video based social media website and Video Search engine. where you upload your videos, can edit and promote it. more than 1 Billion people are using. where you advertise your Brand and target your audience. this is most video search engine. here also you can advertise your brand in both non-paid and paid formats.

Instagram: Instagram launched on 2010 and it is fastest social networking website on the internet. this is mostly Image and Video based sharing networking website.instagram have free posting and paid to advertise. here we can create the accounts for different for individuals, personals, and Business. Instagram has almost 800 million users over the world. This application also helps in editing filters for both images and videos. this managed by Facebook.

Pinterest: Launched in March 2010, Pinterest is a general newbie in the social media world. This Application consists of boards, pins where companies can pin their content by uploading and direct from web site URL. Pinterest same as Instagram but it won’t allow videos. but it will allow posting GIF type images it has more than 100 million users in 2015 mostly women are using this application than men.

Tumblr: Tumblr is one of the widely used social networking platforms, but it’s completely different than other social media websites. also one of the most interesting network. This application allows various distinctive post formats such as quote posts, chat posts, video and photo posts as well as audio posts, Link post etc. this is like blog posting websites.

social media networking

There are more social media network that dominating the internet

  • Snapchat
  • Delicious
  • Vimeo
  • Flickr
  • Reddit
  • What’s App
  • Foursquare
Must know about Google  SEO Ranking Factors 2017

Must know about Google SEO Ranking Factors 2017

What are SEO Factors?

Search Engine Optimization (SEO) is a most important tool to get top position in search engines.there are some factors that will affect the SEO. SEO has mainly two parts.

  • On-page SEO
  • Off-page SEO

Content:

However always like Content is always king when its comes to SEO factor. Higher ranking content relates to content that handles an extensive range of its specific subject. Content should deliver genuine information to the customer and content should be and relevant to subject. in order to you can put the information in visual communications. content must be written in Good and Professional Language, that should have fewer grammar mistakes and better understandable manner.

Backlinks: 

Backlinks continue to be one of the most powerful ranking factors in Google’s search algorithm. The more no.of backlinks you have from multiple different high-Quality domains, more chances are to rank your website. Backlinks are treated as Vote. and which website have more votes that website will appear on top of SERP (search engine result page). SEO professionals have to pay attention to their backlinks pages and must aware of recent updates of Penguin 4.0.

Relevant Keyword and Planning:

A keyword is a most powerful tool for SEO, in earlier and now also it will play the vital role to ranking in search results. The more Relevance in keyword more better chances in results. You must write Unique and Relevant keyword to increase in search volume.

 

Mobile Friendliness:

Google is giving more importance to Mobile friendly website On November 4, 2016, announced mobile-first indexing. According to New Google algorithms, This is why a website’s compatibility with mobile now directly is affecting the search rankings. Today, with mobile utilization exceeding desktop usage, websites should give more prioritize to mobile versions to provide the much better user experience.

SEO Factors in 2017

PAGE SPEED

Afer the mobile-first indexing technique Google, web page speed has become essential than ever before. Websites loading with slow page speed will give complicated for ranking search results. Google’s goal with new updates in Algorithms is to deliver good user experience.

DOMAIN NAME:

In earlier, exact-match domains were successful enhancing organic search visibility. whereas not as quick and easy as before, domains name still have the power to impact on search results.

Google and Local Listing:

this is an important tool of Google’s ranking factor. with help of this tool, we can add our Business or websites to Google Business listing and can make appear on Google Map. Local Listing such as Yellow Pages will help you to list your Business in particular city or Region. where you to give a Good address, phone no etc.

Title, Meta, Alt  and Heading tag optimization:

a title tag is an eyepoint where Google first recognize a web page. A title will describe the type of web page or what actually this page is.

Meta tag also plays a similar role of title tag this is we will write with website source code where it will read by Google Algorithms.

with help of Alt tag, we can optimize images on the web page.

Heading tags Like H1, H3, H3 are most important tags for SEO, this will represent the type of content, what actually  this page is.

Language Markup:

Schema markup refers to code that you will add to your web pages that support search engines better understand the web pages. with Schema markup you can star-rating, the appearance of social media accounts on search result pages etc.

  • Logo
  • Full business name
  • Phone number
  • Location
  • Breadcrumbs
  • Site navigation
  • Social Media Accounts

XML and HTML Sitemaps:

in Google SEO Factors Sitemap plays a good role, A sitemap may have in HTML and XML format. HTML Format Sitemap will guide Users who visit the website. XML Sitemap guide search engines that how a website and web pages are organized and inter connected with each other.

 

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