Search Engine Optimization (SEO)
What is SEO?
SEO stands for search engine optimization it’s a process that increases the visibility of your website or web page and its content on search engine results pages (SERPs). SEO is a “Natural” or “Organic” way to bring traffic through search engines. by using techniques and tactics we can get a high number ranking in search results and we can reach max no.of audiences online. they’re much more use full than SEO.
Here the terms “organic” or “natural” describing appearing the results in a natural way rather than paid. Developing a robust site structure and providing clear navigation will enable search engines to index your site quickly and easily. This will also, a good experience of using your site and encourage repeat visits. when it comes to how much traffic will generate to your website by search engines it’s considerable.
there are mainly two types of SEO
1. On-Page SEO:
on-page, SEO refers to the website where the website will be optimized according to SEO techniques or tactics.in this process, the main thing is optimizing the title tag and this is the first thing that search engines will get. after the meta tag, meta descriptions, and other things will be optimized.
on-page SEO Keywords play a vital role in will it will help to target the Services and Products. URLs also play a very important role. Moving continually with Alt and title tag of Image. Heading tags like H1, H2, and H3 tags will help to target the keywords of the page. Here every page has to define very uniquely to avoid duplication.
2. Off-Page SEO:
Link building is most likely one of the most discussed SEO tasks. The basic purpose of link building is to get other websites to link to yours. if you think about ranking at the top position link building will play a vital role and it’s treated like votes to search engines.
after completing on-page SEO, the website will be submitted to all search engines like the Google Webmaster tool, and Bing Webmaster tool. then it registers to Google My Business. website ownership will be verified by Google Analytical tools.
XML Site Maps: XML Sitemaps Submitting will help that algorithms of a search engine can easily read our website structure how our websites are interlinked with each other and how linked with external links. Generating XML Site maps and submitting them is a good part of SEO.
Schema markup: this will make search results more attractive by Adding schema markup to web pages. this will make search results rich in media. star-rating customer ratings, social media accounts appearing, and other features.