WhatsApp marketing services
WhatsApp is an instant and cross-platform messaging platform owned by Facebook. It allows users to send and receive text, images, videos, pdf, location and gif files. Its completely free and mobile-based application. It is available on major platforms android, IOS, and windows. What’s app has 1.8 billion users around the world. What’s app use end-end encryption method that no one can see or hack data or messages of users except them not even WhatsApp
Statistics of WhatsApp in 2020:
- 1 million people daily register on WhatsApp
- There are 3 million companies using WhatsApp Business
- More than 2 billion minutes of voice and video calls are made on WhatsApp daily
- Every single day, around 50+ billion messages are sent via WhatsApp
- The number of WhatsApp users in the USA is predicted to grow to 25.6 million by 2021
- 60% of Whatsapp users use whats app several times
- A free WhatsApp Business app for small companies
- An Enterprise Solution for bigger companies with global customer bases, such as airlines, e-commerce retailers and banks, who would be able to offer customer service and conversational commerce (e-commerce) via WhatsApp chat, using live agents or Chabot
Now, this is time for companies to target the WhatsApp users to promote their brands, advertise their products and services. Whatsapp has a very simple UI design that anyone can use it.
With whats app marketing you can directly send your message, media to the customer’s inbox. Create media such as image, video, text with caption and link for promotions. Many companies, the organization using this WhatsApp marketing
In WhatsApp marketing, there are main types
Promotional WhatsApp marketing: create the media, set the goal by gender, location and send it to people with logo as profile, media with caption and link. With WhatsApp, you can filter the numbers and can separate the database who is using whats app. You can send scheduled messages using Text, Videos, Images, Audio Files, and GPS Location over WhatsApp
Transactional WhatsApp marketing: this type of service used by companies to get ticket confirmations, OTP, movie confirmations, etc. companies to need to install WhatsApp API in their software to use these services. Instead of getting messages on mobile now you will get a message on Whatsapp from the company portal
This is a very good opportunity for all types of enterprises especially small companies, shopping malls, e-commerce websites to increase brand awareness, brand promotions, product selling, expand companies’ services, etc. whats app marketing services are affordable for individuals and companies.
Now Facebook also offering whats app Ad to receive messages directly to customer’s inbox
In facebook follow the below steps to create Ad
- Go to Ad creation
- Choose your objective
- In the “Message destination” section, select WhatsApp
- Choose your audience, budget and campaign schedule
- In the Ad setup section, choose the images, text, and headline for your ad
- Once you’ve reviewed your campaign’s details, click Confirm to create your ad
WhatsApp group: WhatsApp groups are let you create a group chat with friends, family, collogues, etc and its limit is 256. To share with everyone. One or more people can be admins.
Whatsapp Business: this is another feature from WhatsApp for companies to communicate with their customers regarding products and service supports, news and updates about the company. It’s free for small companies for large companies using chatbot or agents
There two ways to send WhatsApp campaign
Web panel: it is a successful panel to run the campaign in clouds, upload media, database and scheduled the campaign
Software:
- WhatsApp Channels
- WhatsApp Marketing Suite
- WhatsApp Marketing Panel
- WhatsApp Marketing Services