Facebook Ads for your business
Facebook is the biggest social media platform with more than 2.25 billion users over the world. From 13 to 65 age grouped, different professional people, use this Facebook. This is a very good opportunity for companies to target their audience and turn them into their clients. This is a good platform for promoting a brand, selling products and services. Increase audience engagements to build an online community. Facebook offering a wide range of advertising tools. Let’s discuss types of Ads below
Awareness
- Brand awareness
- Reach
Consideration
- Traffic
- Engagement
- App Install
- Video views
- Lead Generation
- Messages
Conversion
- Conversions
- Catalog Sales
- Store Traffic
Types of Ad method or Media type:
There are 5 types of Media type that allow us to choose any of them according to campaign
Carousel: it allows us to use create 2 are more scrollable images or videos
Single Image: can create multiple ads with a single image
Single Video: it allows us to create Ad with a single video
Slideshow: it allows us to create a looping video ad with up to 10 images
Collections: it featuring a collection of items that open in a full-screen mobile experience
Brand Awareness: The main objective of brand awareness is for advertisers who want to show ads to people who are more likely to recall them this is a good type of Ad to increase brand awareness.
Reach: Reach is a very common and important type of Ad. The main objective of this Ad maximizes the number of people who see the Ad. Choose this ad to maximize the reach, impressions. If you want to show this ad to max people.
Here we can video, image as media along with a link, description, hashtags, etc. in this type of ad Facebook will be charge in CPC & CPM method.
Traffic: the main objective of this Ad is to send people to websites or apps. The website link is added to the campaign with image or video media type. Bidding will be charged according to CPM (Cost Per Mile) or CPC (Cost per Click)
Engagements: Get more people to see and engage with your post or Page. Engagement can include comments, shares, likes, event responses and offer claims.
- Page Engagements: can promote posts with page engagement. If you have any offers on particular products or services you can use this type of Ad.
- Page Likes: this is a common and most used Ad from Facebook to increase Facebook page likes and page followers.
- Event Response: it clearly indicates that, promoting events of a company to reach max people
App Install:
App Install is a great Ad from Facebook to promote mobile apps. First needs to add the mobile app (whether an android app or IOS app) to the Facebook developer’s account, a configuration is a bit complex. Then start promoting an app. Here can share the app link that will take your apps installation page.
Video views: can increase video views with this type of Ads. Whether video uploaded to YouTube or Facebook itself. Video sharing, video views, video engagements, etc.
Lead Generation: building up to get the customer’s interest to sell products or services. To do this first need to submit the form with contact information to get potential leads to build a constant relationship with consumers
It has so many types of forms
- Contact form included in Ad
- Choose a question to ask in the form
- Downloads leads
- Integration with CRM
Messages: wants to get messages directly to the messenger or what’s app then this feature is you need to use. This Ad allowing you to get your client’s messages directly in what’s app inbox. Just add a mobile number to enter a Facebook account and start the campaign
Conversions: it is an action that will take any person to the website’s page such as conversion page or check out page, registration page, adding items to cart page, etc.
Catalog Sales: this is a very good type of Ad for e-commerce people. From you can advertise a catalog from the website based on your interest or targeted people.
Store Traffic: This Ad is for who has physical stores and customers want to visit nearby them or it will recognize the customer who is near to store.